Campaign Work
Corteva Agriscience Campaign
Bringing modern agriculture closer to the people who feed the world.
Campaign Photography
Commercial Production
Agriculture Branding
Bringing modern agriculture closer to the people who feed the world.
Corteva Agriscience
Shutterbug Films
2024
Campaign Photography
Photoshoot Production
Image Retouching
Commercial Photography
High-end Image Retouching
Shutterbug Films partnered with Corteva Agriscience to create a campaign for Pioneer 86M94 hybrid bajra seed.
The objective was to communicate strength, protection and prosperity through a family-led visual narrative that resonates with Indian farming communities.
Har Kisaan Ki Dhaal.
The campaign wasn’t photographed in a real field. Every character was photographed individually in a controlled studio environment before being transformed into a single advertising visual through post-production.
That meant every pose, expression, lighting angle and composition had to be captured with precision so the final artwork could be assembled seamlessly.
Rewire was responsible for campaign photography, studio photoshoot production and professional image retouching.
Each character was photographed individually under controlled lighting to create clean production assets for the agency’s post-production workflow.
The final deliverables included fully retouched, high-resolution images prepared for commercial artwork development.
Instead of photographing an entire advertising scene in one location, every farmer and family member was photographed separately on a studio backdrop.
Rewire provides commercial photography, studio production and professional image retouching for agriculture, healthcare, FMCG and consumer brands across India.
Our work focuses on creating high-quality production assets that support advertising campaigns, outdoor media, retail communication, print marketing and digital platforms.
This Corteva Agriscience case study demonstrates how professionally executed studio photography forms the foundation of large-scale commercial advertising campaigns.
The final campaign artwork was developed by Shutterbug Films using the production-ready photography captured and retouched by Rewire. This section showcases the officially released campaign visual, illustrating how carefully planned studio photography became the foundation of a large-scale agricultural advertising campaign.
The original campaign concept, advertising strategy, copywriting, final artwork and associated intellectual property belong to Shutterbug Films and Corteva Agriscience.
Rewire’s contribution to this project included campaign photography, studio photoshoot production and professional image retouching, delivering the production-ready image assets used throughout the campaign.
The AI-assisted campaign visuals presented in this case study were independently created by Rewire after project completion to demonstrate additional creative possibilities using the original photography. These explorations were not commissioned, approved or published by Corteva Agriscience or Shutterbug Films.